Note, The warm white is pictured on the outside of the photograph, the pure white is the center of the photo. 120 volt pure led neon flex economical only uses 1.2 watts of electricity per foot. This product is just as bright as traditional glass neon. Power cords, end caps, mounting track and other accessories sold separately. The led neon flex is UL listed. Order quantity is by the foot and the cutting increments are every 1.5 feet for this product. Example, if you want to order 30 feet, add the quantity of 30 in the cart. If you need 28 feet, you will have to round up to 28.5 feet or down to 27 feet due to the cutting increments.